Seven Tools Everyone in the Video Industry Should Be Using

Seven Tools Everyone in the Video Industry Should Be Using

According to research from Gizmodo, video viewing accounts for roughly 70 percent of global internet traffic, and in 2015, video views on the eponymous – if somewhat controversial – social media platform Facebook made a staggering leap from four to eight billion per year.

Video is obviously an essential part of any marketing or advertising strategy in the modern media landscape. From long to short-form content, video is everywhere. It’s nearly impossible to spend any amount of time online without encountering video content in one form or another.

If you’re thinking of producing your video content, there are a host of aspects of the production process to think about from renting a studio and picking out the right actors to post-production and budgeting.

There are a ton of digital tools out there to suit any first-time video producer, covering all your bases from animation and editing to social media distribution and live-streaming. Make sure that you take the time to research your tools and pick the best ones for your specific needs.



1. Adobe Premiere Pro

Widely acknowledged as one of the best video editing tools available today, Adobe Premiere Pro is a paid tool with a virtually unmatched suite of features;360 VR and 4k support; and the ability to store, organize, and share assets online with a team.

One of the more impressive of Premiere Pro’s tools is the Lumetri Color tool, which offers color correction, adjustment and manipulation on par with Photoshop. The multi-cam feature allows you to work with an unlimited number of camera angles, unlike most similar tools.

With its wealth of titling options, easily connected ancillary apps (like Affects and Photoshop), and a flexible, easy-to-use interface, Adobe Premiere is a no brainer.


2. Wirecast

If your project requires you to create and stream live videos, then Wirecast could be the perfect option for you.

Whether you’re a Mac or Windows kind of person, it can transform your computer into a television studio, complete with a host of useful features to help capture live videos, and stream on platforms such as Facebook, Twitter, and VimeoLive.

Wirecast allows you to integrate transition effects and animated titles into your videos, mix and swap video and audio shots with one click, and resize sources and stack them in any order to get the look you want.

It also allows you to simultaneously stream and record MP4 or MOV files to any device for archiving or off-line editing. Peer-to-peer conferencing comes built-in to the program, alongside over 100 graphics and titles.

For sportscasters, its replay, scoreboard, and clocks and timers let live viewers follow the action up to the minute, so they never miss an important play. This allows you to provide a more dynamic experience that can compete with cable sports channels.

You can also add in live captions for the physically challenged, and save bandwidth and processing power at the same time. The professional multi-channel audio ingest supports ASIO, WASAPI, and CoreAudio compatible devices, and you can mix up to eight independent audio tracks, and add special effects and processing.

Wirecast comes in two paid versions:

  • Wirecast Studio (US $695/year)
  • Wirecast Pro (US $995/year)


3. Magisto

Powered by advanced artificial intelligence algorithms, Magisto is a fully automated editing tool that chooses the best parts of your content and merges them to create a brand new video.

You can edit the new video by adding your choice of music, setting the mood and adding filters for a more enhanced look – and you can also capture video clips using the app itself as opposed to having to upload existing footage.

It comes with three pricing options:

  1.  Business (US$419.88/year)
  2.  Professional (US$119.88/year)
  3.  Premium (US$59.88/year)

By setting up a free basic account, you can create videos of up to a minute and fifteen seconds, using ten video clips. Premium account users can create much longer videos by uploading more files or clips and downloading video costs around a dollar.

The app is available on both the AppStore and Google PlayStore and is compatible with iOS, Android, and Windows.


4. Animoto

Like Magisto, Animoto is a fully automated video editing tool with lots of customizable options and features to make post-production a total breeze. You can easily create a professional-looking video by pairing your own footage with the music, themes, and filters that come as part of the package.

Start by setting the tone of your video by selecting a style and background music; customize it by adding photos, video clips, and text; and finally, hit produce and share. It also allows you to edit the timing and sound effects in your video, and add both text and voiceovers.

Animoto comes with three pricing options to choose from:

  • Personal (US $96/year)
  • Professional (US $264/year)
  • Business (US$34/year)


5. Headliner

Designing videos that work just as well when you have them muted as with the sound on is a crucial part of making content that performs well on social media. Headliner helps you do just that by adding captions to your video.

Simply upload your video and let it automatically transcribe the audio into captions, or create a video by uploading an article or audio file. You can also use Headliner to add images, videos, and GIFs from its database to your own video.

You can add an animated waveform to your video to let people with their sound turned off that audio is playing, create as many videos as you need, public your entire video (max. two hours) to YouTube, and optimize the size/shape of your video for every platform.

There are three pricing packages:

  • Forever Free (US$0/year)
  • Headliner Pro (US%12.95/year)
  • Enterprise/API (custom – get in content for a quote)


6. Promolta

Promolta is a video promotion tool that helps drive users to your videos on YouTube to increase your brand exposure. Sign up to the website, search for your video, and choose a budget for your campaign, along with your target audience – and then leave the rest to Promolta.

It will distribute your video – which must be uploaded on YouTube – through a trusted publisher network of over 10,000 blogs, websites, apps, and social networks. Before you submit your video, you can even use a tool on Promolta’s homepage to see how your video will look on each of these platforms.

Much like targeted advertisements on Facebook or Twitter, the idea behind Promolta is that it drives the right kind of traffic to your content: the audience that you specifically want to target and who are most likely to be receptive to your message. It’s about quality, not quantity.


7. Wistia

Wistia provides simple software for creating, managing, and sharing videos for business. It primarily functions as a video-hosting service that allows you to upload videos to the web, track their performance, and build your audience.
You can customize its brandable player with your colors and logo, a thumbnail (using a photo, looping video, or text), and an ad-free experience without distractions from intrusive advertisements or suggested video content. Instead of uploading your content to YouTube, you can create a channel that lives on your site, ensuring that your viewers see all of your content, and none of the competitions.

Wistia’s lead generation tools can help you create calls to action with annotated links, gate your content and create qualified leads with an email collection form, and integrate well-known marketing tools such as HubSpot and Marketo. It also comes with analytics tools, such as heatmaps, engagement graphs, and A/B split testing.

Its Soapbox tool allows you to record, edit, and share videos in minutes using a Chrome extension, a webcam, and a script. Hit record, and then edit to share your webcam, your screen, or a split-screen view.

Combine a talking-head style recording with a screencast, or add presentation elements (like slides or other videos), to quickly and easily build a library of compelling, informational content. With just a few clicks, you can export your videos to share with your audience or create a gallery that drives relevant traffic to your website with Wistia Channels.

On a free plan, you can create unlimited videos, add a link to the end of your video, customize your player color, and generate a unique thumbnail. Downloading your videos, tracking engagement, and other advanced features are included in a paid, US$300 per year plan.

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